Senior Global Campaign Manager - Customers

Okta is a company focused on securing identities in the era of AI. They are seeking a Senior Global Campaign Manager to lead the marketing efforts for their existing customer base, transforming brand narratives into actionable education programs that drive product adoption and retention.

Responsibilities:

• Lead the end-to-end global execution of campaigns that land the 'Okta Secures AI' vision and differentiated platform stories (Okta, Auth0) for our existing customer base
• Execute automated, education-first journeys targeting our Customer Target Account Lists (TALs)
• Provide the campaign blueprints, data triggers, and core assets that empower Regional Field Marketers to layer on high-touch 'add-on' motions (e.g., local events) that amplify the global message
• Work with key stakeholders across Product Marketing and Digital Growth teams to run multi-channel campaigns (email, in-app, webinars) that drive active usage of core platform features and 'spin-off' capabilities to deliver immediate strategic value and help customers reach 'Okta Secure' quickly, as well as drive awareness to our support offerings and Okta Learning platform
• Develop automated, behavioral-triggered maturity-led programs that intervene when an account shows low adoption of key features identified as critical for long-term retention
• Drive global awareness of Okta Learning and Premier Support offerings. You will execute campaigns that position these as critical value-drivers, ensuring customers are trained, supported, and 'sticky' within the Okta ecosystem

Requirements:

• 7+ years in B2B SaaS Customer Marketing, Lifecycle Marketing, or Demand Generation with a proven track record of driving customer maturity
• Proficiency in mapping campaign engagement to product usage data to prove the ROI of education-led adoption
• Exceptional writing and presentation skills, with the ability to take complex security concepts and make them relevant to a customer's daily operational reality
• Proficiency in Salesforce and Marketo; experience with Tableau or similar data visualization tools for tracking feature adoption is a plus
• Proven ability to work independently and as part of a global team, managing multiple critical projects without missing a beat
• Strong understanding of database marketing initiatives and practices specific to customer segmentation and compliance
• Ability to thrive in a dynamic, fast-paced environment where you must manage multiple initiatives with unique requirements
• College degree or equivalent experience