Present and communicate creative concepts to clients, clearly articulating rationale and performance strategy
Collaborate with client stakeholders to gather feedback and refine creative direction
Concept and develop performance-driven creative across paid channels (e.g., Meta, TikTok, YouTube, display)
Lead the creation of ad assets including static, video, and motion content
Collaborate with growth, paid media, and copy teams to align on strategy and messaging
Develop creative testing frameworks and iterate based on performance data
Analyze creative performance and optimize based on insights
Guide visual direction, storytelling, and brand consistency across campaigns
Partner with designers, editors, and creators to bring concepts to life
Stay up to date on creative trends, platform best practices, and emerging formats

Ability to confidently present and pitch creative work to clients and stakeholders
Strong communication skills with experience incorporating client feedback into creative execution
Strong portfolio of performance-driven creative work across digital channels
Experience leading creative strategy for paid acquisition campaigns
Ability to balance brand storytelling with performance optimization
Experience working closely with growth and paid media teams
Understanding of platform-specific creative best practices (Meta, TikTok, YouTube, etc.)
Strong visual design and art direction skills
Ability to iterate quickly and test multiple creative variations
Comfort working across different industries and brand styles

Collaboration with client stakeholders to gather feedback and refine creative direction
Flexible work arrangements
Professional development opportunities

Performance Art Director

Key skills