Drive coordination and execution of commercial plans across the core portfolio and innovation pipeline
Align cross-functional teams around key retailer line reviews, distribution opportunities, and critical selling periods
Translate strategic priorities into clear, executable plans for Sales and broker partners
Incorporate data-driven insights to ensure plans reflect the highest-value distribution and growth opportunities
Serve as a central connector across Sales, Marketing, and Revenue Growth Management to ensure commercial plans reflect both brand strategy and retailer dynamics
Support end-to-end commercialization of innovation, including pack architecture, pricing, and promotional strategy
Ensure alignment on timelines, priorities, and execution readiness across functions
Develop and elevate selling materials, innovation toolkits, and customer presentations
Ensure Sales and broker teams are equipped with clear, consistent, and insight-driven materials to support customer conversations
Manage broker scorecards and track execution performance across the network
Monitor distribution gains, promotional compliance, and in-store execution
Identify risks and opportunities and escalate where needed to drive results
Pull and synthesize data from internal and external sources (e.g., Circana/IRI, retailer POS, shipment data)
Analyze distribution, velocity, and promotional performance to identify trends, risks, and opportunities
Translate data into clear, actionable insights for Sales leadership and customer conversations
Support key customer meetings, internal strategy discussions, and commercial reviews with fact-based narratives
Requirements
Bachelor's degree required
6–10 years of experience in CPG sales, commercial strategy, or sales operations
Strong understanding of retail fundamentals, including distribution expansion, line reviews, and promotional planning
Proven ability to work cross-functionally and influence without direct authority
Strong analytical and communication skills, with the ability to translate data into actionable recommendations
Experience working with syndicated data (e.g., Circana/IRI, Nielsen) and retailer-specific data preferred.
Benefits
Opportunity to lead a critical function in a growing mid-size CPG company.