Senior Manager, Commercial Strategy – Execution

Role Overview

• Drive coordination and execution of commercial plans across the core portfolio and innovation pipeline
• Align cross-functional teams around key retailer line reviews, distribution opportunities, and critical selling periods
• Translate strategic priorities into clear, executable plans for Sales and broker partners
• Incorporate data-driven insights to ensure plans reflect the highest-value distribution and growth opportunities
• Serve as a central connector across Sales, Marketing, and Revenue Growth Management to ensure commercial plans reflect both brand strategy and retailer dynamics
• Support end-to-end commercialization of innovation, including pack architecture, pricing, and promotional strategy
• Ensure alignment on timelines, priorities, and execution readiness across functions
• Develop and elevate selling materials, innovation toolkits, and customer presentations
• Ensure Sales and broker teams are equipped with clear, consistent, and insight-driven materials to support customer conversations
• Manage broker scorecards and track execution performance across the network
• Monitor distribution gains, promotional compliance, and in-store execution
• Identify risks and opportunities and escalate where needed to drive results
• Pull and synthesize data from internal and external sources (e.g., Circana/IRI, retailer POS, shipment data)
• Analyze distribution, velocity, and promotional performance to identify trends, risks, and opportunities
• Translate data into clear, actionable insights for Sales leadership and customer conversations
• Support key customer meetings, internal strategy discussions, and commercial reviews with fact-based narratives

Requirements

• Bachelor's degree required
• 6–10 years of experience in CPG sales, commercial strategy, or sales operations
• Strong understanding of retail fundamentals, including distribution expansion, line reviews, and promotional planning
• Proven ability to work cross-functionally and influence without direct authority
• Strong analytical and communication skills, with the ability to translate data into actionable recommendations
• Experience working with syndicated data (e.g., Circana/IRI, Nielsen) and retailer-specific data preferred.

Benefits

• Opportunity to lead a critical function in a growing mid-size CPG company.
• Collaborative and entrepreneurial work culture.
• Competitive compensation and benefits package.
• Career development and growth opportunities.