Product PR Manager – Vaccines, fixed-term 18 months

Role Overview

• Planning, conceptualizing and implementing appropriate communications measures for products within the Business Unit Vaccines (vaccines) in Germany and Austria
• Maintaining contacts with specialist and consumer media
• Close collaboration and coordination with Marketing, Market Access, Public Affairs and the Head of Vaccine Communications
• Managing agencies and media service providers
• Issues management and crisis communication
• Designing and overseeing PR campaigns
• Responsible for internal product communications
• Managing and deploying social media campaigns

Requirements

• University degree (preferably in communications, media studies or journalism)
• Journalistic training and/or at least basic experience in corporate communications and/or PR
• Experience in PR or product PR (experience with vaccines is desirable)
• Solid knowledge of AI, digital communication / social media, social listening and analytics
• Basic knowledge of health policy
• Strong writing and presentation skills and the ability to communicate in a balanced and nuanced manner
• Independent working style and organizational skills
• Team player
• Very good German and English skills (fluent spoken and written)

Benefits

• Support the development of sustainable vaccine solutions, from reducing carbon emissions in manufacturing to improving global access to life‑saving vaccines
• Work in an environment where diversity, equity and inclusion are central, with employee resource groups (ERGs) and leadership programs that value every voice