Support the team in the development and implementation of a comprehensive strategy integrating corporate marketing customer relations, external stakeholder relations, and public affairs.
Develop internal and external-facing reports showcasing the success and metrics of the marketing strategy.
Continue to build out marketing research and insights to further develop the audience and key messaging based on learnings.
Lead, plan, manage, develop and distribute marketing materials to residents to support recycling education and recycling behavioural change.
Oversee residential advertising campaigns, events, programming and other tactics by working with municipalities and other key stakeholders.
Ensure quality management and continuous improvement systems are implemented to analyze and evaluate the effectiveness and efficiency of Circular Materials’ promotion and education.
Develop and manage communications for Circular Materials’ stakeholders.
Arrange and prepare presentations, scripts and other related materials for meetings with and webinars.
Coordinate and manage events such as webinars, conferences, stakeholder meetings, consultations, staff events, etc.
Requirements
Post secondary education in Marketing, Communications, Public Relations or Journalism, or a related field is required.
CM, CMKP, DMSC, APR® or PRK® designation considered an asset.
10+ years of demonstrated experience in marketing and communication protocols, marketing strategies and tactics, visual design, website management, and social media.
8+ years working across communications, marketing, stakeholder relations, brand and reputation management.
5+ years of people leadership experience.
5+ years in managing and delegating to a team of two or more.
Preference will be given to candidates with a strong understanding of artificial intelligence (AI) concepts and the ability to communicate and apply AI technologies effectively within a business context.
Benefits
All Circular Materials employees work 40 hours per week, remotely from a Canadian home office environment.