Design and execute our audience engagement strategy targeting clinical, regulatory, medical affairs, and commercial stakeholders in pharma, biotech, medical devices, and CROs.
Build content programs that address real Life Sciences challenges: clinical trial efficiency, regulatory compliance, patient engagement, multilingual medical communications, and AI adoption.
Develop segmented nurture campaigns that move audiences from awareness to pipeline using engagement data and behavioral insights.
Create campaign narratives that resonate with the unique pressures and opportunities in Life Sciences.
Lead concepting, production, promotion, and reporting for Life Sciences webinars, virtual panels, and podcasts.
Transform internal subject matter experts into confident, compelling speakers through prep, coaching, and repeatable processes.
Partner with product, sales, and customer success teams to surface stories and insights that educate and convert.
Own Life Sciences social media strategy across LinkedIn and industry platforms—driving thought leadership, community conversation, and brand visibility.
Plan and execute email promotions for webinars, events, product launches, and thought leadership initiatives.
Identify opportunities for content syndication, PR placements, contributed articles, and third-party media coverage.

5+ years in product marketing, audience engagement, content marketing, or demand generation—preferably in SaaS, translation/localization, or B2B professional services.
Proven experience hosting and producing webinars, virtual events, or podcasts with measurable business impact.
Exceptional writing and storytelling skills—you can take complex topics and make them accessible, engaging, and actionable.
Strong knowledge of social media strategy, community management, and LinkedIn best practices for B2B audiences.
Analytical mindset: you use data to refine strategies, optimize campaigns, and prove ROI.
Experience working cross-functionally with SMEs, product teams, and sales to develop educational content.
Comfort with marketing automation and webinar platforms (e.g., HubSpot, Marketo, ON24, Zoom Webinar, or similar).

Creative autonomy: You'll have the freedom to experiment, test new formats, and build programs from the ground up.
Direct impact: Your work directly influences how the market perceives TransPerfect in Life Sciences—a high-growth, high-stakes sector.
Cross-functional collaboration: You'll work closely with some of the smartest people in language services, regulatory, and clinical operations.
Global scope: You're building engagement strategies for a global audience across multiple markets and languages.

Life Sciences Marketing Lead – Audience Engagement

Key skills