Manage and optimize campaigns across Google Ads (primary), Meta, and LinkedIn
Execute day-to-day optimizations (bids, keywords, negatives, audiences)
Launch new campaigns and implement updates accurately and on time
Monitor CPL, lead volume, and budget pacing across multiple campaigns
Identify underperforming areas and take action to improve efficiency
Run structured A/B tests across ad copy, creatives, and audiences
Track and interpret campaign performance in collaboration with the Marketing Analyst

3+ years of hands-on PPC experience
Strong working knowledge of Google Ads, with experience in Meta and LinkedIn paid advertising
Comfortable managing multiple campaigns without losing attention to detail
A detail-oriented mindset with the ability to move fast and stay organized
Confidence flagging issues and making data-backed recommendations
Experience supporting multi-location or franchise advertising is a plus

PPC Manager

Key skills