Develop and deliver clear, strategic briefs aligned to brand, marketing and business objectives
Partner closely with channel owners and creative teams to build best-in-class consumer journeys and creative executions that align to the brief and maximize campaign investment
Lead projects which involve external partners across various industries with mass consumer appeal
Serve as a key strategic partner for cross functional teams including product, merchandising and sales, fostering collaboration and incorporating inputs to strengthen campaign effectiveness
Develop campaign playbooks and oversee the execution of that strategy across all geographic territories
Manage and track campaign performance, ensuring execution drives engagement, traffic and consumer acquisition
Ensure alignment with Legal on all product, partner and marketing activation plans to maintain compliance and adhere to contractual requirements
Requirements
BS or BA in business, marketing or related field
5-6+ years marketing experience, preferably with a global brand that operates in multiple channels and geographic regions
Experience in footwear, licensing, fashion or talent management is a strong plus
Deep passion for brand partnerships, digital, social commerce and working in a global environment
Strong understanding of music, fashion, entertainment and cultural trends
Exceptional organizational skills and commitment to excellence with an eye for detail
Ability to thrive in a fast-paced, agile and ever-changing environment while managing multiple priorities under pressure
Excellent written and verbal communication skills
Benefits
medical, dental, and vision coverage
life and AD&D
short and long-term disability coverage
paid time off
employee assistance
participation in a 401k program that includes company match