Senior Brand Media Manager

Role Overview

• Develop and lead the ATL media strategy aligned to brand, growth, and commercial objectives.
• Partner with our media agency to plan and deliver campaigns across TV, Radio, and Press, using a test-and-learn approach to optimise reach, frequency, and effectiveness.
• Identify opportunities to evolve the channel mix, formats, and media partnerships in line with market trends and consumer behaviour.
• Act as the primary day-to-day contact for our media agency, ensuring clear briefs, strong collaboration, and consistently high standards.
• Challenge and inspire agency thinking to deliver innovative, insight-driven media solutions.
• Oversee media planning, buying, and optimisation to ensure value for money, transparency, and performance.
• Define clear success metrics for ATL activity, working closely with analytics and performance teams to measure brand impact and downstream conversion.
• Evaluate campaign effectiveness using brand tracking and attribution approaches.
• Clearly demonstrate the value of brand investment, helping to educate and bring the wider business on the journey.
• Champion new ideas, formats, and approaches that drive brand fame, memorability, and distinctiveness.
• Stay close to media trends, emerging platforms, and creative best practice, bringing fresh thinking into the business.
• Collaborate closely with wider marketing teams to ensure a cohesive, full-funnel approach.

Requirements

• Proven experience in an ATL-focused marketing role, ideally within financial services, insurance, travel, or another regulated consumer category.
• Strong understanding of TV, Radio, and Press, and how ATL activity drives both brand and performance.
• Experience managing and getting the best out of media agencies and external partners.
• Commercially astute, with the ability to balance creativity with rigour and accountability.
• Confident stakeholder manager, able to influence at pace and at senior levels.

Benefits

• Perkbox from day 1! 🎁 Discounts, bonuses and awards!
• 26 days paid holidays plus bank holidays, +1 day leave for every years service up to 30 standard days.
• Health and fitness, private medical insurance💪🏥
• Discounted travel insurance 🌴
• Pension 🏦 5% matched pension, auto enrolment after 3 months.
• Up to 5% company bonus💷 Earn up to 5% annual bonus.
• Fantastic team social events, including parties and on-site social Fridays.
• Up to 2 milestone gifts per year.
• A subsidised on site canteen and Costa Coffee in Northampton.
• Cycle to work 🚴‍♀️ We'll support you with costs if you're someone who likes to cycle to work.
• We are committed to supporting our community and offer 1 day of volunteering a year for every employee.
• Employee assistance programme 💜 Health Assured who provide mental wellbeing support can be accessed through Perkbox.
• With the option to work from anywhere, colleagues can enjoy the benefit of travelling to new destinations, new regions in the UK or visiting family abroad without using their annual leave entitlement for up to 2 weeks per year. This is subject to passing probation.