Own Arketa’s event strategy end-to-end, including webinars, partner events, workshops, industry conferences, customer events, and virtual experiences.
Build quarterly event calendars aligned to pipeline goals, product launches, and persona needs.
Manage all logistics, promotion, content development, follow-up, and ROI analysis for events.
Evaluate and manage event sponsorships, speaking opportunities, and booth strategy for relevant trade shows.
Partner with Sales to align on ICP, outreach strategy, lead quality, and post-event follow-up.
Collaborate with Product Marketing to ensure messaging clarity across all event and demand channels.
Work with RevOps to implement tracking, attribution, scoring, and reporting frameworks.
Manage external vendors, event partners, and contractors when needed.

5–8+ years of B2B demand generation experience, with strong specialization in events as a core growth lever.
Proven track record of generating qualified pipeline through webinars, field events, user events, and conference sponsorships.
Experience owning campaign strategy, execution, reporting, and optimization end-to-end.
Strong project management and operational skills with the ability to run multiple programs simultaneously.
Familiarity with event platforms, marketing automation tools (HubSpot preferred), analytics tools, and CRM systems (Salesforce).
Highly collaborative, data-driven, and comfortable working in a fast-paced startup environment.
Excellent communication skills and ability to craft compelling narratives and event content.

Senior Event Marketing Manager

Key skills