Lead Earned-First Creative Strategy
Translate research, social listening and cultural insight into compelling strategic springboards
Define creative platforms rooted in brand truth and cultural tension
Develop campaign able ideas built to travel across PR, influencer, social and partnerships
Ensure ideas are inherently shareable, newsworthy and culturally resonant
Work closely with strategy and planning to interrogate data and uncover killer insights
Identify where brands can credibly intersect with culture
Create ideas that generate headlines, conversation and measurable earned impact
Craft persuasive, high-impact presentations
Lead client pitch moments with confidence and authority
Articulate the “why” behind the work as powerfully as the “what”
Demonstrate strong commercial instincts and an understanding of what clients will buy
Partner with account leads and strategists to shape briefs
Elevate creative standards across the agency
Mentor mid-weight creatives and help build earned-first thinking into the agency DNA
Maintain strong awareness of media, influencer ecosystems and evolving platform behaviours

Significant senior creative experience within a UK PR agency or earned-first environment
Proven track record of ideas that clients have bought and that have launched in the real world
Experience working across PR, influencer and social-led campaigns
Strong portfolio demonstrating culturally resonant, earned-first ideas
Experience presenting and selling to senior clients
Deep understanding of earned media dynamics
Ability to translate data into sharp, ownable creative insight

Creative Director

Key skills