Digital Acquisition Manager — Paid Media

Role Overview

• Strategic management of paid acquisition: translate business objectives into measurable acquisition goals.
• Define channel-specific acquisition strategies based on target audiences.
• Ensure alignment between targeting, messaging and business objectives.
• Monitor and analyze KPIs: CPL, CPA, cost per registration, conversion rate, ROAS.
• Identify optimization levers and recommend budget reallocations.
• Produce regular reporting for the Head of the Digital Marketing department.

Requirements

• Advanced proficiency in Google Ads, Meta Ads and other paid platforms.
• Strong understanding of attribution models and tracking.
• Budget management and ROI optimization.
• Advanced reading and analysis of acquisition KPIs.
• Experience coordinating with media agencies.
• Knowledge of SEO/SEA synergies is a plus.

Benefits

• 30 working days of paid leave per year + 17 executive rest days per year
• Meal voucher card (Ticket Restaurant)
• Transport allowance
• Access to a gym
• Supplementary health insurance and provident coverage