Develop and maintain product positioning, messaging frameworks, and value propositions across multiple buyer personas and market segments
Build and manage a comprehensive sales enablement library, including battlecards, case studies, ROI tools, and sales scripts to support complex B2B sales cycles
Create high-quality thought leadership content such as ebooks, whitepapers, and industry reports based on research, data analysis, and stakeholder interviews
Plan and develop educational webinar content, including topics, scripts, presentation materials, and follow-up assets to drive lead generation
Write and optimize conversion-focused landing pages, campaign messaging, and persona-specific content aligned with marketing and sales objectives
Track content and campaign performance metrics, using insights to refine messaging strategies and improve pipeline impact

Proven experience in product marketing, positioning, and go-to-market strategy within B2B SaaS or fintech environments
Strong background in sales enablement, including creation of materials that support multi-persona, long-cycle B2B sales processes
Expertise in conversion copywriting using established frameworks (e.g., AIDA, PAS, StoryBrand) and adapting messaging for financial audiences
Experience producing long-form content (5,000–10,000 words) supported by research, data synthesis, and industry insights
Knowledge of wealth management, financial advisory, compliance, and regulatory environments, including familiarity with industry terminology and concepts
Ability to manage multiple content and marketing projects simultaneously, coordinating across cross-functional teams
Experience using tools such as HubSpot and Google Drive for content organization and sales enablement
Strong analytical skills with experience tracking performance metrics such as MQLs, downloads, and pipeline influence

Product Marketing Specialist

Key skills