Marketing Content Specialist

Leica Biosystems, a Danaher operating company, is dedicated to advancing cancer diagnostics and improving lives. The Marketing Content Specialist will develop and manage core messaging and marketing content for global campaigns and product launches, ensuring alignment and engagement across various marketing assets.

Responsibilities:

• Develop product and campaign content aligned to Product Marketing messaging authority, ensuring clarity, differentiation, and brand consistency across global markets
• Translate complex technical and clinical information into compelling, customer-focused content that supports product launches, integrated campaigns, and sales enablement
• Partner cross-functionally with Global Campaigns, Product Marketing, Regional Marketing, and Design to deliver high-quality, performance-driven marketing assets on time and within structured review processes
• Monitor and analyze content engagement and asset utilization metrics, recommending data-driven improvements to increase campaign effectiveness and marketing ROI
• Continuously optimize content frameworks, templates, and messaging approaches to improve scalability, global alignment, and overall marketing execution discipline

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, Design, or related field or equivalent experience
• 2+ years of experience B2B marketing content creation, preferably within technical, life sciences, diagnostics, or medical device environments
• Strong writing and editing skills with attention to tone and brand voice
• Ability to understand and translate technical information into customer-centric language
• Experience collaborating cross-functionally across Product, Campaigns, and Regional teams
• Organized, proactive, and able to manage multiple projects simultaneously
• Excellent written and verbal communications skills in English
• Willingness and ability to travel up to 25%, including domestic and international travel as needed to support global teams, customer engagements, and key industry events
• Knowledge of the medical devices sector, including customer personas and regulatory requirements
• Familiarity with Adobe Creative Suite or similar tools
• Experienced with Artificial Intelligence Marketing tools
• Exposure to marketing performance analytics (engagement, asset utilization, MQL contribution)
• Experienced in Additional languages