Lead go-to-market strategy and integrated omni-channel marketing for assigned solutions and programs
Partner with product, commercial, and cross-functional stakeholders to develop launch plans and marketing roadmaps that align to pipeline objectives and growth priorities
Develop and deliver content and sales enablement assets to support internal teams and external audiences, including collateral, case studies, presentations, sales tools, and communications; ensure brand and message consistency across channels
Identify opportunities to partner with industry publications and organizations through paid media opportunities to extend reach and drive awareness
Support management of key opinion leaders (KOLs) and advisory board activities to inform strategy, strengthen credibility, and enable marketing initiatives
Partner with digital marketing to maintain an always-on strategy across MWI’s digital marketing channels
Define success metrics, measure performance and ROI, draw insights from results, and optimize plans, tactics, and budget (including VFFA) based on outcomes
Collaborate with business and marketing leadership to identify strategic initiatives that improve market position and support pricing and positioning strategies to optimize revenue, market share, and profitability
Assist with tradeshow planning and execution to strengthen MWI’s presence within the market
Serve as a subject matter expert for assigned products, programs, and customer use cases

Bachelor’s degree in Marketing, Strategic Communications, Product Management, Business, or a related field
5+ years of experience in marketing, commercialization, or a related role (animal health experience preferred; production animal experience a plus)
3–5 years of experience in product marketing or with exposure to product marketing; SaaS and/or platform experience preferred
Demonstrated experience building multi-channel strategy plans, launching products/services in competitive markets, and measuring/assessing ROI
Experience in B2B marketing and working closely with multiple teams including but not limited to sales, operations, and product teams
Proven ability to influence cross-functionally and drive alignment with senior stakeholders
Strong project management skills with a proactive approach and consistent follow-through
Strong collaboration, organization, and prioritization skills

Marketing Manager – Production Animal

Key skills