Senior Product Marketing Manager, Insurance

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. They are seeking a Senior Product Marketing Manager, Insurance to own and scale Cresta’s positioning, messaging, and go-to-market strategy for the Insurance industry.

Responsibilities:

• You’ll own the development and continuous refinement of Cresta’s positioning and messaging for the Insurance industry, translating our platform capabilities into clear, differentiated industry narratives that resonate with buyers, operators, and executives
• You’ll help establish Cresta as a thought leader in the Insurance industry, shaping the market conversation around the future of AI-powered customer experience through strategic content, industry events, analyst engagement, and customer storytelling
• You’ll develop and maintain deep buyer personas, advancing our internal understanding of Insurance-specific pain points, priorities, and decision dynamics to ensure our messaging drives relevance and confidence in deals
• You’ll partner closely across product, sales, solutions, and marketing, serving as the connective tissue to build and execute Insurance-specific go-to-market strategies that accelerate pipeline and revenue growth
• You’ll bring new product capabilities and innovations to market through an Insurance lens, leading vertical launches and creating the sales enablement and supporting materials needed to drive adoption and impact
• Your deep understanding of what drives our wins and losses across the Insurance industry will help you provide a data-driven point of view to influence product roadmap priorities, sharpen our positioning, and optimize our vertical strategy over time
• You love to move fast, get your hands dirty, and solve open-ended problems, balancing strategic thinking with hands-on execution to help Cresta win in the Insurance industry

Requirements:

• Bachelor's degree in Marketing, Business Administration, a related technical field or equivalent practical experience
• At least 7 years of product marketing or solutions marketing experience, with deep domain knowledge of the Insurance industry
• Experience managing cross-functional or cross-team projects
• Excellent communication skills and comfortable presenting in executive-level settings
• Excellent research skills and experience producing data-driven market analysis
• Experience in software categories related to contact centers, customer experience and AI Agents
• Experience in hypergrowth scale-ups