Senior Product Marketing Manager, Vertical Solutions

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. They are seeking a Senior Manager of Vertical Product Marketing to own and scale Cresta’s positioning, messaging, and go-to-market strategy for Insurance and Travel & Hospitality.

Responsibilities:

• You’ll own the development and continuous refinement of Cresta’s positioning and messaging for the Insurance and Travel & Hospitality, translating our platform capabilities into clear, differentiated industry narratives that resonate with buyers, operators, and executives
• You’ll develop and maintain deep industry and buyer personas, advancing our internal understanding of industry-specific pain points, priorities, and decision dynamics to ensure our messaging drives relevance and confidence in deals
• You’ll partner closely across product, sales, solutions, and marketing, serving as the connective tissue to build and execute industry-specific go-to-market strategies that accelerate pipeline and revenue growth
• You’ll bring new product capabilities and innovations to market through an industry lens, leading vertical launches and creating the sales enablement and supporting materials needed to drive adoption and impact
• Your deep understanding of how our wins and losses vary by industry, use case, and buyer will help you provide a data-driven point of view to influence product roadmap priorities, sharpen our positioning, and optimize our vertical strategy over time
• You love to move fast, get your hands dirty, and solve open-ended problems, balancing strategic thinking with hands-on execution to help Cresta win in complex, high-impact industries

Requirements:

• Bachelor's degree in Marketing, Business Administration, a related technical field or equivalent practical experience
• At least 7 years of product marketing or solutions marketing experience, with deep domain knowledge of the Insurance and / or Travel & Hospitality industries
• Experience managing cross-functional or cross-team projects
• Excellent communication skills and comfortable presenting in executive-level settings
• Excellent research skills and experience producing data-driven market analysis
• Experience in software categories related to contact centers, customer experience and AI Agents
• Experience in hypergrowth scale-ups