Senior Director, Marketing Analytics

Role Overview

• Lead the strategy, execution, and optimization of analytics across digital acquisition and lifecycle marketing
• Maximize profitable growth by connecting marketing performance to credit quality, unit economics, and lifetime value
• Build and govern the marketing data ecosystem, establish rigorous reporting controls, and deliver actionable insights
• Own measurement and optimization of paid media, affiliate/partner channels, SEO/SEM, and retail partner marketing
• Develop attribution and incrementality frameworks to assess true marketing impact on originations and portfolio quality
• Establish full-funnel KPIs: CAC, approval rate, booking rate, LTV, delinquency, loss rate, ROAS, and contribution margin
• Drive structured experimentation (A/B testing, holdouts, geo tests) across channels and customer journeys
• Optimize media mix, segmentation, targeting, and creative performance using data-driven insights
• Build forecasting models for originations, spend efficiency, and portfolio revenue impact
• Lead development of unified marketing and customer datasets integrating media data, application data, underwriting outcomes, servicing behavior, and repayment performance
• Define standardized metric definitions and implement reporting controls to ensure accuracy and regulatory readiness
• Partner with Data Engineering to strengthen tracking, data pipelines, and automation
• Translate complex marketing and credit performance data into executive-ready insights and actions
• Develop LTV models incorporating repayment behavior, early payoffs, and charge-offs
• Identify growth opportunities through cohort analysis, segmentation, and behavioral modeling
• Deliver closed-loop reporting tying marketing investment to booked revenue, portfolio yield, and risk-adjusted return
• Build and mentor a high-performing marketing analytics team
• Serve as strategic advisor to Marketing, Finance, Risk, and Executive leadership
• Foster a culture of accountability, experimentation, and data-driven decision-making

Requirements

• 10+ years in marketing analytics, growth analytics, or fintech analytics
• Deep expertise in digital performance marketing and lifecycle optimization
• Strong understanding of consumer lending economics (CAC, LTV, delinquency, loss curves, unit economics)
• Experience building governed, scalable reporting environments
• Advanced SQL and experience with BI tools and modern data warehouses.

Tech Stack

• SQL

Benefits

• Generous paid time off
• Competitive medical, dental & vision coverage
• 401K with company match for US
• Company-paid life insurance
• Company-paid short-term and long-term disability
• Access to mental health and wellness resources
• Company-paid volunteer time to do good in your community
• Legal coverage and other supplemental options