Full responsibility for the digital growth of CAPULET Jewelry
This role combines shop optimization, performance marketing and conversion rate improvement
Goal: scale the Shopify store using data-driven approaches and increase revenue measurably
Planning, execution and scaling of Meta and Google Ads campaigns
Retargeting, lookalike audiences, Dynamic Product Ads
Tracking, UTM parameters, Conversion API, pixel events
Budget management & ROAS optimization
GA4, Google Tag Manager, Klaviyo, Shopify Analytics
Dashboard creation and data interpretation
Klaviyo flows (Abandoned Cart, Browse, Post-Purchase)
Segmentation, automation, lifecycle marketing

Several years of Shopify experience in e‑commerce with a focus on growth & conversion
Proven track record in performance marketing, CRO & scaling
Multiple years of experience with Meta Ads & Google Ads
Strong analytical skills & solid understanding of tracking and data analysis
Experience with the attribution tool KLAR
Experience with Klaviyo, feed management, retargeting & funnel building
Independent, strategic thinker with a true growth mentality
Good sense for aesthetics, brand and luxury lifestyle

Permanent employment with excellent compensation
Mobile working / remote option (also possible from abroad)
Company pension plan / retirement subsidy
Direct collaboration with the founder
Insight into strategy, metrics and growth
Responsibility instead of micromanagement
Flexible workation models
Sustainable brand – CAPULET stands for honest values, fair production and conscious growth
Team with heart & attitude – personal atmosphere, creative freedom
Discounts on CAPULET jewelry & friends & family specials

E‑Commerce and Growth Manager – Shopify, Performance Marketing

Key skills