Steer the programmatic strategy for a high-profile, high touch client, ensuring that automated media buying is integrated into their broader business and marketing goals.
Ensure exceptional accuracy, thoroughness, and organization across all deliverables, effectively balancing competing priorities with a proactive, solutions-oriented mindset.
Direct the implementation of 1st and 3rd party data strategies, helping clients navigate the cookie-less future through identity solutions and privacy-centric targeting.
Act as a trusted advisor to senior client stakeholders, translating technical programmatic complexities into clear business value and growth opportunities.
Lead the evaluation and onboarding of new programmatic tech partners, including DSPs, SSPs, and Dynamic Creative Optimization (DCO) platforms.
Partner with Search and Social leads to drive a "Total Media" approach, ensuring programmatic inventory complements other digital touchpoints.
Manage and mentor a team of Managers and Associates, overseeing their tactical output and providing a clear path for their professional development.

5–7 years of programmatic experience, with a proven track record of strategic planning and account leadership within an agency setting.
Deep knowledge of the programmatic landscape, including SSP dynamics, Header Bidding, Clean Rooms, and Attribution modeling.
Advanced proficiency in multiple DSPs (e.g., The Trade Desk, DV360, Amazon DSP, Walmart Connect) Google Ads and Ad Servers (CM360).
The ability to influence cross-functional teams and build implicit trust with senior client stakeholders.
You can interpret complex data sets to identify high-level trends and provide strategic recommendations that move "hearts and minds."
A "get sh*t done" mentality when it comes to troubleshooting technical issues or navigating industry shifts.
A passion for collaboration and a commitment to nurturing talent within the Programmatic craft.

Associate Director, Programmatic

Key skills