Develop tailored campaign strategies based on clients' goals and target audiences
Design creative, brand-compliant campaigns including content planning, scheduling, and budget management
Select suitable influencers, including briefing, contract negotiation, and long-term relationship management
Manage and coordinate all campaign processes — from planning to successful execution
Analyze campaign performance using relevant KPIs and derive and implement appropriate optimization measures
Monitor current social media and influencer trends and integrate innovative platforms and formats
Work closely with internal teams and use resources efficiently to ensure smooth project workflows

A completed degree in marketing, business administration, media studies, or communications, plus 2–3 years of professional experience in influencer marketing
Solid experience in planning, executing, and managing influencer campaigns — including briefings, contract negotiations, timing, and coordination
Confident handling of relevant KPIs, analytical thinking, and the ability to evaluate and optimize campaigns based on data
Experience collaborating with content creators, influencers, and agencies, and in client and project management
Strong affinity for social media, enthusiasm for digital trends, and solid knowledge of platforms such as Instagram, TikTok, and YouTube
Strong communication skills, a good sense for audience-appropriate content, and persuasive expression complete the profile
Excellent German and English language skills, both written and spoken; confident use of MS Office (especially PowerPoint and Excel). Familiarity with influencer tools (e.g., Storyclash) and experience with paid media are a plus.

A modern, dynamic company culture and a varied role with significant responsibility in an entrepreneurial environment
Daily new challenges, independent work within an experienced and successful team with flat hierarchies and short decision-making paths
Deep insights into the glamorous world of high-profile personalities combined with a creative working atmosphere in our Marketingmühle (our unique marketing hub)
Numerous benefits such as corporate fitness (Wellpass), complimentary drink selection, candy bar, unique office in our Marketingmühle, attractive discounts, team events, professional development, and more.

Campaign Manager, Social Media, Influencer Marketing

Key skills