Plan, execute and manage marketing strategies for game announcements, playtests, launches, and major updates.
Collaborate closely with developers, community teams, publishers, and external partners to ensure marketing initiatives accurately represent the game and its vision.
Build and manage relationships with content creators and influencers to support game visibility and campaign goals.
Coordinate the creation and distribution of marketing assets including trailers, screenshots, store pages, and promotional content.
Analyze campaign performance, audience insights, and player engagement to improve future marketing initiatives.
Research marketing trends, platforms, and player behaviors to identify new opportunities for game promotion and for new titles.
Align marketing initiatives with overall brand strategy and business objectives.

Experience in marketing, brand management, or publishing, ideally within gaming, entertainment, or digital media.
Experience planning and executing marketing campaigns, product launches, or promotional initiatives.
Strong understanding of digital marketing platforms including social media, creator platforms (Twitch, YouTube), and digital storefronts.
Ability to collaborate with cross-functional teams including development, community, and publishing.
Strong organizational and project management skills.
Ability to analyze campaign performance and use data to inform marketing decisions.
Excellent communication and presentation skills.
Ability to manage multiple projects and timelines in a fast-paced environment.

Marketing Manager – Games

Key skills