Field Marketing Manager

Role Overview

• Support the end-to-end planning and execution of integrated field marketing campaigns aligned to North American priorities and Unit4’s vertical go-to-market strategy
• Partner with the Senior Manager, Field Marketing, North America to operationalize integrated plans across the full customer lifecycle
• Project manage multi-channel programs across digital, in-person, and hybrid formats, ensuring consistent messaging and seamless execution
• Balance global alignment with local flexibility, adapting campaigns to meet regional and vertical-specific needs
• Work closely with regional sales teams to support pipeline growth, account engagement, and customer-centric field initiatives
• Enable sales with relevant messaging, assets, and campaign support that reflect Unit4’s value proposition and customer outcomes
• Act as a trusted connector between field sales and central marketing, sharing insights and feedback to continuously improve campaigns
• Lead and support regional field events, third-party sponsorships, executive programs, and targeted local activations
• Deliver 360° event marketing support, including planning, promotion, execution, follow-up, and performance analysis
• Manage relationships with partners, vendors, agencies, and venues to ensure high-quality execution and strong return on investment
• Measure, analyze, and report on campaign and event performance, with a clear focus on engagement, pipeline contribution, and ROI
• Use data and field insights to optimize programs, iterate quickly, and inform future planning—embracing Unit4’s agile, learning-oriented culture
• Manage assigned field marketing budgets responsibly, following Unit4’s financial and procurement processes
• Support light administrative and operational tasks that enable efficient campaign delivery and scalability

Requirements

• 4+ years of experience in B2B field marketing, demand generation, or integrated marketing; SaaS or technology experience preferred
• Proven ability to deliver integrated, multi-channel field marketing campaigns that drive measurable business impact
• Strong project management skills with the ability to prioritize, adapt, and deliver in a fast-paced, collaborative environment
• Experience partnering cross-functionally with Sales, Customer Success, and Marketing to deliver customer-first outcomes
• Hands-on experience with marketing automation, CRM, and ABM platforms (e.g., Marketo, Salesforce, 6sense, or similar)
• Experience managing budgets and working with external agencies and vendors
• Self-starter with a strong sense of ownership, accountability, and attention to detail
• Clear, confident communicator who builds trust through transparency and collaboration
• Willingness to travel regionally as required to support field initiatives and events

Benefits

• a culture built on trust
• giving you freedom and autonomy to be successful.
• balance
• with our uncapped time off policy, remote working opportunities and Global Wellbeing Days when the whole company can switch off and prioritize well-being.
• talented colleagues, role models and mentors
• work, learn and be inspired by some of the best talent in the software industry.
• a commitment to sustainability
• with initiatives such as our Act4Good program, a way for everyone at Unit4 to come together and engage in actions that benefit society and the planet.
• a safe and inclusive working environment – supported by our Employee Resource Groups, which are open to all and include Women at Unit4, Pride at Unit4, Mental Health and Access at Unit4, and People of Color at Unit4.