Product Marketing Specialist – Customer Advocacy

Role Overview

• Develop and manage customer advocacy and referral programs
• Source and coordinate customer stories, quotes, and proof points
• Support creation of ROI-backed case studies and customer evidence
• Maintain a consistent cadence of customer communications
• Partner with Product, Sales, and CX to activate customer proof throughout GTM

Requirements

• 2+ years in Product Marketing, Customer Marketing, or similar GTM role
• Strong ability to develop stories from qualitative and quantitative data
• Ability to develop and tell compelling stories that drive new business and upsells
• Experience creating with short and long-form enablement content including sales sheets, ROI calculators, white papers, webinars, and other materials
• Experience with GTM campaigns for upsells, cross-sells, and feature releases.
• Strong project coordination and cross-functional communication
• Ability to turn customer insights into clear narratives and assets

Benefits

• Unlimited PTO policy
• Competitive medical, dental, and vision healthcare coverage
• 401k matching
• Paid holidays
• Volunteer time off
• Paid parental leave
• Remote work stipend