Own the growth roadmap for top-of-funnel optimization and pricing & packaging tests across geolocations and platforms.
Identify and prioritize the highest-impact opportunities across landing pages, sign-up, onboarding, upgrade flows, and plan selection.
Lead structured experimentation (A/B and multivariate testing), define success metrics, and translate results into product decisions.
Partner with Design and Engineering to build and iterate on growth components (upgrade surfaces, pricing modules, offer, onboarding experience).
Drive pricing and packaging strategy: run pricing experiments, evaluate packaging changes, and improve plan positioning and upgrade paths.
Expand growth globally by improving localized acquisition and conversion, addressing country-specific payment and platform considerations, and tailoring offers by market.
Improve mobile monetization by optimizing mobile upgrade journeys, experimenting with placements and messaging, and partnering on app-store/platform constraints and opportunities.
Monitor funnel health and cohort performance, balancing conversion gains with long-term retention, trust, and user experience quality.
Requirements
10+
Proven track record driving measurable improvements in acquisition, activation, conversion, and/or revenue through product changes and experimentation.
Strong quantitative and analytical skills, including comfort defining metrics, interpreting test results, and making tradeoffs under uncertainty.
Experience partnering closely with Engineering, Design, Data Science/Analytics, and Marketing to ship cross-functional initiatives.
Clear written and verbal communication skills, including ability to align stakeholders around a roadmap and make decisions with data.