Field Marketing Manager – Events, Webinars, PR, Performance Marketing

Role Overview

• Event & Webinar Management (core responsibility): Own the end-to-end planning, organization, and execution of events and webinars (trade shows, conferences, roadshows, customer events, online webinars).
• Travel regularly to represent Brainsuite at events in Germany, across the EU, and internationally (incl. the US).
• Research, evaluate, and select relevant industry events, webinar formats, and sponsorship opportunities.
• Develop event and webinar concepts, agendas, speaker line-ups, messaging, and experiences that generate qualified leads and pipeline impact.
• Manage logistics for on-site and virtual formats (booths, speakers, agencies, vendors, webinar platforms, registrations, reminders, follow-ups).
• Measure and report performance of events and webinars (leads, pipeline, ROI) and continuously optimize formats and topics.
• Account-Based Marketing & Campaigns: Craft and execute lead generation and lead nurturing campaigns around events, webinars, and target accounts.
• Develop ABM strategies with tailored campaigns for high-value accounts in close alignment with Sales.
• Equip Sales with relevant event
• and webinar-related materials and insights.
• Build and manage relationships with journalists and relevant media in DACH, the US, and the UK.
• Create and pitch press releases, event-related PR, product announcements, and thought leadership topics.
• Secure media coverage, interviews, and speaking opportunities connected to events, webinars, and launches.
• Monitor PR impact and brand visibility.
• Plan, execute, and optimize Google Ads campaigns to promote events and webinars.
• Use Google Analytics to track funnel performance, event
• and webinar-related campaigns, and conversion rates.
• Optimize landing pages and campaign performance in collaboration with Marketing and Sales.

Requirements

• 3+ years of professional experience in field marketing or event marketing, including hands-on experience in organizing and running webinars (e.g. Contrast, HubSpot, etc.).
• Proven experience in planning and executing international events, ideally including the US.
• High willingness to travel (Germany, EU, intercontinental travel to the US).
• Solid hands-on experience with Google Ads and Google Analytics.
• PR experience and ideally an existing media network in DACH; US/UK experience is a strong plus.
• Strong project management skills and ability to manage multiple events and webinars in parallel.
• Very good English skills; very good German skills.
• Strong interest in AI, SaaS, and brand building.
• Based in Germany with a valid work permit.

Benefits

• 30 vacation days per year, plus an extra two days off on Christmas Eve and New Year’s Eve.
• Workation: Need a change of scenery? No problem! With us, you can work from another EU country for up to 28 days a year.
• Access to corporate benefits and FutureBens: Take advantage of exclusive employee discounts on a wide range of products and services through our partnership with Corporate Benefits and FutureBens.
• An annual learning budget that you can use flexibly for training, courses, or conferences.