About this role

Further development of marketing controlling to enable cross-channel, KPI-driven management of communication and sales campaigns
IT project and requirements management for the implementation of marketing suites/tools
Preparation of campaign reporting to measure success and derive recommendations for improving campaign planning
Identification of potential drop-off points and barriers in user flows, the registration process, and online participation
Customer-centric analysis of user journeys to optimize the interplay between off-page campaigns and on-page conversions (leads, sales)
Interface function between internal departments and external service providers/agencies for audience targeting and feature development
Market, trend and competitor monitoring

Successfully completed Bachelor’s or Master’s degree, preferably in Business Administration, Business Informatics, or Media Management
Several years of professional experience, ideally in an e-commerce environment
Strong analytical skills, a pronounced numerical aptitude, and experience in multichannel campaign management
High customer orientation and commitment, as well as a structured and self-reliant working style

Senior E-Commerce, Marketing Manager

Key skills