Own Paid Acquisition (Search & Social): End-to-end performance of paid search, paid social & retargeting programs
Manage budgets, bidding strategies, and campaign structure
Optimize for: Pipeline quality, CAC efficiency & cost per SQL / opportunity
Design and implement lifecycle programs: Lead nurture, MQL → SQL acceleration, recycling & reactivation flows & segment-based nurture
Ensure no lead is “lost” or left untouched
Build structured email journeys and retargeting logic
Own execution layer within CRM/marketing automation: Campaign setup, workflow automation, lead routing logic, segmentation and list management
Drive Conversion Across the Digital Funnel: Click → lead → MQL → pipeline contribution
Run ongoing experiments across campaigns, creative and messaging, landing pages & nurture sequences
Ensure proper tracking setup & clean attribution logic
Provide scalable campaign structures best practices for paid + lifecycle & insights on performance

5–8+ years in B2B SaaS growth / performance / lifecycle marketing
Deep hands-on expertise in: Paid search (must-have, expert level) & paid social (LinkedIn strongly preferred)
Proven experience building or scaling: Lifecycle programs, nurture flows & full-funnel digital systems
Strong analytical mindset, understands funnel metrics, attribution, and ROI
Hands-on operator, able to execute, not just strategize
High ownership, accountable for pipeline, not just leads
Curious and skeptical, tests, questions, iterates constantly
Bonus: Experience in multi-region demand generation
Bonus: Experience working closely with RevOps / GTM Ops
Bonus: Familiarity with CRO and website optimization
Bonus: Exposure to ABM or mid-market / enterprise funnel dynamics

Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe
Team “Bursts”: Unlimited opportunities to collaborate with your team in person
Home office support: Financial contribution to set up a comfortable, productive home office
Learning & development: Annual budget for coaching, certifications, and conferences
Hub visit: Yearly sponsored trip to one of our hubs
Generous annual leave: Plenty of time off to recharge
Joy budget: Annual budget to spend on activities that spark joy, connection, and shared energy

Digital Marketing Lead

Key skills