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Director of Product Marketing at deskbird | JobVerse
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Director of Product Marketing
deskbird
Website
LinkedIn
Director of Product Marketing
Germany
Full Time
4 hours ago
No Sponsorship
Apply Now
Key skills
Spark
SaaS
Sales
About this role
Role Overview
Define ICP, Personas & Market Segmentation.
Own Messaging & Positioning.
Own Sales Messaging & Enablement Content.
Own SMB PLG Conversion (Website-Led Motion).
Own Customer Marketing & Expansion Strategy.
Partner with Demand Gen & Brand.
Drive Product Launches & GTM Strategy.
Own Market, Customer & Competitive Insights.
Requirements
8–12+ years in Product Marketing in B2B SaaS.
Proven experience owning: Positioning and messaging, sales enablement & GTM strategy.
Experience with: PLG or self-serve motions (strong plus) & customer marketing / expansion.
Deep customer empathy and curiosity.
Strong strategic thinking and storytelling ability.
Ability to simplify complex products into clear value.
Strong cross-functional collaborator.
High ownership — accountable for business outcome.
Bonus Experience in multi-region GTM environments.
Experience with SMB + Mid-Market segmentation.
Familiarity with lifecycle marketing and funnel dynamics.
Benefits
Grow fast: Join Europe’s leading workplace management software company and accelerate your career development.
Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
Team “Bursts”: Unlimited opportunities to collaborate with your team in person.
Home office support: Financial contribution to set up a comfortable, productive home office.
Learning & development: Annual budget for coaching, certifications, and conferences.
Hub visit: Yearly sponsored trip to one of our hubs.
Generous annual leave: Plenty of time off to recharge.
Joy budget: Annual budget to spend on activities that spark joy, connection, and shared energy.
Apply Now
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