We are looking for a Social Media Manager and Content Creator to build our brand on Instagram and TikTok and grow a strong community.
Build Instagram & TikTok: develop content strategy and posting plan. You will expand our channels and help them take off.
Produce Reels & short videos: you will shoot, edit and post Reels that genuinely resonate with parents.
Execute content pillars: everyday family adventures with ouchie, first-aid tips ("Did you know?"), unboxings, behind-the-scenes, seasonal topics.
Build community: reply to comments, manage DMs, and have real conversations. Engagement > follower count.
Influencer outreach: contact mom bloggers, midwives, and outdoor-family creators to set up collaborations.
Coordinate UGC: encourage customers to share their ouchie moments. Curate and repost user-generated content.
Requirements
Must-haves: You are a mom or dad or regularly spend time with children.
You know the playground panic, the search for a plaster, and the chaos of family adventures.
You can shoot Reels in your sleep.
You know what works on Instagram and TikTok—not just in theory but because you do it yourself.
You have a good eye for aesthetics without it looking staged.
Authentic is better than perfect.
You can produce smartphone content that looks professional (editing with CapCut, InShot or similar).
You speak German at native level and write copy that feels like a real conversation, not advertising.
You are reliable, independent, and don’t need micromanagement.
Nice-to-haves: Optional: You run a small Instagram/TikTok account yourself (even <5K followers is completely fine).
Optional: Experience with influencer collaborations or brand content.
Optional: Familiarity with Canva, Later/Planoly or similar tools.
Optional: Based in Munich or the surrounding area (for occasional joint content shoots, not required).
Optional: A medical background, e.g., paramedic, doctor, or similar.
Benefits
Flexibility: Freelance or part-time, 15–32 hours/week, flexible scheduling.
Real impact: Not just "post something pretty"—you will help build a community. Your ideas matter.
Fair compensation: Depending on experience, plus performance-based bonuses for reached milestones.
Product perks: You’ll receive all ouchie products for free—for you, your kids, or to give as gifts.
Growth potential: As ouchie grows (and it will), your role can grow with it. Long-term, if you want, this could become a permanent position—from Head of Marketing up to co‑founder/CEO-level opportunities.
Startup spirit: Short decision paths, fast decisions, no corporate bureaucracy.