Product Marketing Manager, Payments

Role Overview

• Own payments positioning and messaging for Invoice Simple, ensuring clear articulation of value, differentiation, and business impact for service-based customers.
• Monitor competitive landscape and market trends within embedded payments translating insights into actionable positioning updates.
• Partner with Product Management to bring new payments features and enhancements to market, including GTM strategy and launch planning in different markets.
• Develop a deep understanding of the end-to-end payments customer journey from signup through activation, processing, and ongoing usage
• and use that understanding to identify friction points, optimize conversion, and inform GTM strategy.
• Own payment adoption KPIs, including overall payment usage and feature-level adoption (e.g., cards, ACH, instant payouts), setting targets, tracking performance, and driving cross-functional initiatives to improve activation, conversion, and sustained usage.
• Translate payments performance data into actionable insights, connecting marketing campaigns and enablement efforts to activation lift, processing volume, and retention outcomes.
• Develop customer-facing messaging that highlights automation, cash flow improvement, fee transparency, and operational efficiency.
• Support content and lifecycle marketing efforts (email, in-app, education hubs, webinars) to educate customers and drive activation.
• Serve as the subject matter expert on payments buyers and users, leveraging customer insights, usage data, sales feedback, and market research.
• Align with EverPro leadership on payments strategy and ensure consistency with broader portfolio initiatives.

Requirements

• 5+ years of product marketing experience; payments software or SaaS experience highly desired
• Proven ability to lead cross-functional collaboration across sales, product, and marketing teams to identify, position, and execute cross-sell and upsell strategies across the portfolio
• Exceptional customer centricity and appetite to engage with prospects and customers
• Strong communication, presentation development and delivery skills
• Solid analytical skills with ability to derive strategic decisions based on data
• Strong interpersonal skills, careful attention to detail, and ability to drive consensus
• Independent, self-starter with a sense of urgency and deep customer centricity
• Strong project management skills and attention to detail who thrives in a fast-paced environment
• Bachelor’s degree in business, marketing, communications, or related field.

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Robust health and wellness benefits, including an annual wellness stipend
• RRSP with company match
• Flexible and generous paid time off
• Employee Stock Purchase Program