Full-Funnel Ownership: Lead the strategy, daily management, and scaling of Meta, TikTok, and Pinterest.
AI Integration: Implement and manage AI-driven workflows for creative iteration, copy generation, and predictive performance modelling to increase speed-to-market for new ads.
Creative Strategy: Partner with the brand and content teams to develop snackable and purpose-driven ad creative.
Lead the content iteration process, testing hooks, re-hooks, and CTAs to maximize conversion rates.
Budget & Pacing: Manage a 7-figure annual spend, ensuring efficient allocation across regions and provinces to meet weekly net-growth targets.
Measurement & Attribution: Utilize attribution tools to track blended ROAS and make data-driven decisions based on TRUE cohort retention data.
Collaborative Alignment: Stay current with social and paid media trends and communicate these developments to leadership to ensure strategic alignment across all channels.

5+ Years Experience: Proven track record in performance marketing, specifically managing high-volume spend for scaling DTC companies.
AI Proficiency: Demonstrated experience integrating AI tools into the marketing workflow (e.g., using AI for creative testing, sentiment analysis, or automated reporting).
Platform Mastery: In-depth expertise in Meta Ads Manager and TikTok Ads Manager.
Data-Obsessed: You understand the relationship between CAC, LTV, and churn, and can translate complex data into actionable growth strategies.
Technical Proficiency: Experience with Google Analytics, Pixel management, and developing testing structures based on performance.
Eligibility: Must be legally eligible to work in Canada.

Paid Social Lead

Key skills