About this role

Own and manage the entire corporate website infrastructure on Webflow
Continuously monitor and improve website performance for core web vitals, SEO, and overall user experience
Oversee the development, testing, and deployment of new website features
Lead technical SEO efforts
Develop, execute, and manage the end-to-end digital advertising strategy
Manage and allocate the digital advertising budget
Conduct rigorous A/B testing, audience segmentation, bid management, and creative refresh cycles
Establish clear metrics and provide regular, data-driven reporting on campaign performance

7+ years of progressive experience in digital marketing
minimum of 3+ years managing web infrastructure and digital advertising at a Manager level or equivalent
Deep, hands-on expertise with Webflow is required
Proven expertise in managing significant budgets and driving performance across major paid advertising platforms
A strong, demonstrated understanding of B2B sales cycles, lead generation methodologies
Highly proficient in web analytics tools (Google Analytics 4 is a must)
Understanding of HTML, CSS, and JavaScript as they relate to front-end development
Excellent written and verbal communication skills

Web and Digital Marketing Manager

Key skills