Execute Marketing Analytics within U.S. Pharma Commercial Insights for customer targeting and segmentation, marketing mix modeling, and campaign/program performance analytics
Proactively identify key opportunities to drive performance by leveraging various Marketing analytics, communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results
Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technology teams; Create succinct story boards to communicate data learnings influencing business decisions
Continuously identify opportunities to: Bring outside-in thinking: What are other industries and pharma companies doing as a way of best practice understanding and development
Increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc marketing analytics
Use analytical tools (SAS, R, Python, or similar) to complete analyses including: Targeting for marketing
Customer Segmentation
Segment profiling analytics

Bachelor’s degree in business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics
Experience in marketing analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma
Understanding of marketing fundamentals & frameworks that can be applied to solve analytical problems
Experience with analytical approaches and models, including segmentations, clustering methods, promotional response, digital analytics
Experience with analytical (SAS, R, Python etc.) & visualization tools (Tableau, PowerBI etc.)
Experience with manipulating different datasets & statistical modeling.

US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Manager, Brand Analytics

Key skills