Drive deep-dive investigations into KPI shifts, going beyond surface-level reporting to uncover root causes and hidden trends
Lead and mentor a team of Brand Analysts, developing them from data reporters into strategic co-owners of their respective brands
Maintain 360-degree oversight of the entire business ecosystem, monitoring how acquisition, CRM, and fraud initiatives impact each other
Bridge business and data science teams, translating complex commercial needs into technical requirements for ML models
Create innovative segmentation strategies that enhance predictive model accuracy for churn, LTV, and propensity modeling
Act as the final gatekeeper for brand health, ensuring growth in one area doesn't compromise performance elsewhere

Proven commercial or analytical experience within Social Gaming or iGaming environments
Strong P&L mindset with business owner mentality focused on optimization and efficiency
Leadership experience with passion for developing analytical talent into strategic thinkers
Technical literacy including understanding of data structures, SQL, and how Machine Learning creates business value
Natural drive to dig deeper into data until the hidden truth is uncovered
Ability to challenge the status quo by asking second and third-order questions that lead to deeper business understanding.

Commercial Analytics Manager

Key skills