Provide architecture guidance for Salesforce Marketing Cloud Account Engagement.
Configure Marketing Cloud solutions to meet client needs and objectives.
Collaborate with internal teams to ensure successful implementation of Marketing Cloud solutions.
Analyze and optimize marketing performance based on data-driven insights.
Stay updated on Salesforce Marketing Cloud features and best practices.

Strong hands-on experience with Salesforce Marketing Cloud Account Engagement (MCAE / Pardot).
Experience configuring Engagement Studio journeys, automation rules, scoring models, dynamic lists, and campaign hierarchies.
Working knowledge of Salesforce Data Cloud (Data360) and audience activation concepts.
Experience with Marketing Cloud Personalization (MCP) or behavioral marketing platforms.
Understanding of email deliverability best practices including IP warming, sender reputation, bounce management, and email validation.
Familiarity with Salesforce Marketing Cloud (SFMC) architecture and marketing automation ecosystem.
Experience working in high-volume campaign operations environments.
Ability to collaborate with distributed delivery teams (onsite + offshore).
Certifications (Required): Candidates should hold relevant Salesforce certifications such as:
Salesforce Marketing Cloud Account Engagement Specialist
Salesforce Marketing Cloud Administrator or Consultant
Salesforce Data Cloud Consultant (preferred)

Salesforce Architect – Marketing Cloud Account Engagement

Key skills