Lead Channel Strategy Development
Define and own the overarching Facebook strategy across all markets, ensuring alignment with the markets
Translate business objectives into actionable OKR’s and initiatives
Be on top of the platform trends, new features, and constantly testing new growth hacks/ideas.
Set global channel KPIs with the data and analytics teams; ensure markets are aligned and can check reports correctly.
Translate data insights into channel-level recommendations.
Act as the central owner of Facebook, establishing guidelines, and best practices for consistent execution across markets
Ensure brand consistency while enabling market-level flexibility
Serve as the single point of contact for all topics related to Facebook (Bugs, Flagging of content, Contacting support)
Facilitate regular cross-market meetings to discuss performance, align on upcoming strategic decisions, share performance insights, and discuss platform updates.
Provide strategic reviews on Facebook with market social managers/leads to boost the performance and define next action items (monthly meetings)
Encourage two-way knowledge sharing between global and market teams, improving scalability
Provide strategic input into creative and copy direction for campaigns to ensure it supports channel and business objectives
Evaluate and recommend platform innovations or third-party tools that can enhance channel performance.

3 or more years of experience with posting and driving organic reach on Facebook
Ability to lead in a matrix structure without disciplinary responsibilities
Strong analytical skills
(Google Analytics; Excel, CSV, Lookerstudio)
Knowledge of known tools for social media is an advantage (Meta Business Suite, Fanpagekarma)
High Social Media affinity and interest
Excellent communication skills and a true team player
Proactive and hands-on attitude, high problem-solving skills
Very good English skills in written and spoken

Flexible working hours and a remote first company (with the freedom to work abroad for up to 181 days)
A MacBook (also for private use) as well as any other needed equipment including a very lovely remote IT support
50€ for home office allowance per month
50€ tax free cash card per month
Urban Sport Club Membership
Mental health impulse sessions and relaxation sessions
2 volunteering days for an organization
Further training budget at your free disposition
Private Travel Insurance
Opportunity to join the pirates pension scheme
Save money with corporate discounts across brands like Adidas, LG, Bosch, Apple, and more
Benefit from a number of advantages through the Travel Industry Card
Visit our lovely office in Berlin Mitte as often as you want
Business summits and legendary team events
A unique and open company culture, where sharing ideas is our lifeblood
The opportunity to leave your footprint aboard the pirate ship

Social Media Strategist – Organic Marketing

Key skills