Create and manage a content calendar for multiple AOII social media channels
Create dynamic content for multiple AOII social media sites
Oversee the AOII Hootsuite platform for scheduling and publishing social media content
Manage and monitor AOII social media sites, including Instagram, Facebook, Facebook pages, TikTok, and LinkedIn, and engage with audience members
Monitor, track, and interpret social media analytics across all platforms to evaluate performance, engagement, and audience behavior
Provide individual coaching and support to collegiate chapters as assigned to strengthen social media strategy and public relations on their respective campuses and in their communities
Act as the lead coordinator for AOII’s Project PR initiative
Partner with the Director of Communications and Assistant Director of Editorial Content to create content to promote our vendors and marketing partners
Collaborate with the Communications team on public relations initiatives and strategic marketing initiatives
Serve on the Communications team to support AOII in any related duties required or requested by the Executive Director or Assistant Executive Director

Bachelor’s degree in communications, public relations, marketing, or related field
Experience creating, curating, and editing content for multiple social media channels
Skilled in Canva or Adobe Creative Suite
Experience with Hootsuite and/or LaterSocial preferred
Knowledge of current social trends and updates to platforms
Physical mobility and dexterity to transport files and operate general office equipment (telephone, fax, copier, computer, etc.)
Experience in the Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook)
Membership in a Fraternity/Sorority preferred
Two to four years of relevant experience preferred
Experience with AP Style preferred

Assistant Director of Social Media

Key skills