Own Paid Media Campaigns: Develop, implement, and optimize campaigns across Meta Ads, Google Ads, TikTok Ads, and other channels (Spotify, streaming, etc.).
Drive Strategy & Insights: Conduct A/B testing and analyze data to bring actionable insights on audiences, formats, and creative approaches.
Optimize Resource Allocation: Manage budgets effectively to maximize ROI and identify CRO opportunities to improve conversion rates.
Reporting: Provide regular updates on performance metrics like CTR, CPL, CPA, and ROAS.
Collaboration: Align with Creative and Content teams to deliver optimized assets and expand into new paid channels.

2+ years of experience in performance marketing (strong focus on Meta Ads and Google Ads).
Proven experience with mobile app advertising (Google App Campaigns, Apple Search Ads, Meta App Install ads).
Proficiency in designing, executing, and optimizing digital campaigns.
Understanding of marketing funnels and user acquisition.
Analytical mindset with a data-driven approach to decision-making.
Strong English proficiency is a must.
Knowledge of tools like HubSpot, Google Analytics, and Canva.
Differentials: Proficiency in Spanish and/or Portuguese. Entrepreneurial mindset and experience in fast-paced environments.

Anywhere Office: Fully remote work.
Collaborative Environment: Work with a global and passionate team.
Growth & Learning: A seat at the table in a high-growth tech company.
Mastery Budget: Monthly financial incentive for your professional development and continuous learning.
Book Incentive: Up to 3 books per quarter to support your career growth.
Free Worldpackers Membership: 1 year of WP Solo Pack (Trips Solo + full Academy access).
Home Office Support: Annual budget for office supplies and technical assistance/notebook upgrade support.
Referral Bonus: A program that rewards you for bringing new talent to the team ($200 USD per hired referral).

Performance Marketing Analyst

Key skills