Manage the full influencer marketing lifecycle, from identifying and outreaching to influencers to briefing, approving content and evaluating campaign performance.
Build and maintain strong relationships with influencers, agencies and content creators, understanding their needs and business priorities.
Negotiate commercial partnerships to ensure cost effective collaborations that drive revenue growth across social media platforms.
Coordinate with internal teams to address influencer and affiliate needs promptly and effectively.
Lead influencer activity alongside campaigns, product launches, and celebrity collaborations to maximise brand exposure.
Monitor and report on influencer campaigns, providing insights and recommendations to senior stakeholders.
Continuously seek out new opportunities with emerging and established influencers to expand reach and impact.
Track and optimise influencer performance against KPIs, including sign ups, traffic, engagement and sales.
Work across multiple channels, including Instagram, Youtube and TikTok, ensuring campaigns are tailored for each platform.
Identify opportunities to streamline processes and improve campaign efficiency.

Solid understanding of the Japanese market and culture to drive relevant and effective campaigns
2+ years’ experience in influencer marketing, partnerships, or a closely related digital/brand marketing role, ideally within beauty, tech or consumer brands.
Strong understanding of social media channels and how they integrate with affiliate and digital marketing strategies.
Commercially minded, with experience reviewing proposals and negotiating to ensure cost effective partnerships.
Highly organised, able to manage multiple campaigns and priorities in a fast paced environment.
Confident in communicating with influencers, colleagues and senior stakeholders.
Creative thinker with the ability to guide influencers to produce high performing content.
Comfortable using data and analytics to measure campaign success
Energetic, ambitious, and eager to learn and grow within a rapidly expanding business.

Senior Influencer Marketing Executive

Key skills