Write conversion-focused copy for landing pages, paid campaigns, email sequences, and ads targeting Fortune 500 companies.
Lead copy end-to-end for marketing campaign launches, from awareness ads through nurture emails, landing pages, and sales follow-up sequences.
Develop enablement copy (such as outbound sequences, one-pagers, and battle cards) in close partnership with the sales team.
Audit existing content across key channels and recommend improvements to ensure consistency in brand voice and tone.
Partner with leaders across go-to-market teams (events, demand gen, product marketing, sales) to deliver copy aligned with campaign goals.
Run structured A/B tests on headlines, CTAs, subject lines, and ad copy, and share learnings with the broader team.
Manage multiple projects independently, balancing speed, quality, and creativity.
Update and evolve the brand style guide to maintain consistency across all written materials.
Leverage HeyMarvin's own research platform to mine customer insights, language, and objections directly — and use that intelligence in every piece of copy you write.

3-5 years of professional copywriting experience (conversion-focused preferred) in a fast-paced B2B environment.
Experience writing for a technical or SaaS product, with the ability to make complex functionality feel simple and compelling to a non-technical buyer.
Proven portfolio demonstrating ad copy, campaign copy, or conversion-driven writing.
Understanding of behavioral psychology to engage and influence target audiences.
Ability to work autonomously and manage multiple projects simultaneously using async tools (e.g., Asana, Slack).
Proficiency with using AI writing tools (e.g., ChatGPT, Claude) while maintaining editorial judgment and a non-negotiable quality bar.

Marketing Copywriter

Key skills