Lead social-first copy strategy for U.S. skincare and beauty brands by creating culture-driven ideas and campaigns that spark conversation
Build and manage strategic content calendars, defining pillars, formats, hooks, and platform-specific messaging
Write and adapt bilingual copy (English/Spanish) across social platforms, ensuring brand voice consistency and clarity
Track trends and platform behavior (TikTok, Reels, Shorts, etc.) to propose timely, relevant content

5+ years of copywriting experience in creative/digital agencies
Social-first copy expertise (TikTok, Instagram Reels, YouTube Shorts), with strong platform-native writing
Deep knowledge of digital platforms and best practices (formats, hooks, engagement drivers, community language)
Experience working with beauty/skincare accounts, understanding category trends and consumer behavior
Trend and culture fluency, especially around what’s moving culture in the U.S.
Bilingual proficiency (English & Spanish) with excellent grammar, tone adaptation, and cultural nuance
Ability to conceptualize campaigns and translate strategy into high-impact content ideas
Strong skills to build strategic content calendars and maintain consistency across brands and platforms

Senior Copywriter

Key skills