Develop high-converting copy for Google Ads (Demand Gen), search, video, and landing pages.
Create compelling copy for direct mail, newspapers, marriage mail, and inserts.
Consistently pitch "breakthrough" ideas, testing new hooks and angles to combat market fatigue.
Proactively audit funnels and propose copy experiments to drive real lift without the need for handholding.
Leverage AI-driven tools to accelerate research, ideation, and iteration while maintaining high-quality standards.
Partner with the Creative Director and digital team to ensure all messaging aligns with client KPIs and lead generation goals.

5 to 7 years as a direct-response or conversion copywriter, preferably within the home improvement or B2C sectors.
Deep understanding of the nuances between writing for Google ads versus social media.
A track record of using Conversion Rate Optimization (CRO) principles to drive specific user actions.
Proficiency in AI-assisted writing tools and digital marketing platforms.
Bachelor’s degree in Marketing, Advertising, English, Journalism, or a related field.
Ability to deliver error-free work under tight deadlines while managing multiple projects.

Conversion Copywriter

Key skills