Product Marketing Manager – Healthcare Provider Domain

Role Overview

• Develop differentiated positioning and messaging that clearly articulates the value of Verato’s Provider Identity Intelligence solutions.
• Translate complex technical capabilities into clear, customer-centric business value for healthcare stakeholders.
• Continuously refine messaging based on market trends, customer insights, and competitive dynamics.
• Conduct market research on provider data challenges, regulatory changes, and interoperability trends.
• Gather and synthesize feedback from customers, prospects, analysts, and win/loss analysis to inform strategy.
• Clearly define and communicate competitive differentiation.
• Lead go-to-market planning and execution for product launches and releases.
• Define target segments, buyer personas, and key use cases (e.g., provider data management, network management, compliance, analytics).
• Partner with demand generation to drive pipeline growth through campaigns, content, and events.
• Serve as the primary marketing contact for key strategic partners, ensuring alignment and maximizing joint impact.
• Equip sales and customer-facing teams with compelling materials (pitch decks, one-pagers, battlecards, ROI tools).
• Train teams to confidently articulate product value, differentiation, and use cases.
• Support strategic deals with tailored messaging and content to improve win rates.
• Develop high-impact content, including whitepapers, blogs, case studies, and webinars.
• Partner with internal subject matter experts to establish Verato as a thought leader in provider identity and data intelligence.
• Support analyst relations and PR initiatives as needed.

Requirements

• 5+ years of experience in product marketing, preferably in healthcare technology, data, or SaaS.
• Experience working in or marketing to the healthcare ecosystem—especially provider data, directories, credentialing, or network management—is highly preferred.
• Strong ability to translate complex technical concepts into clear, compelling messaging.
• Proven track record of successful product launches and go-to-market execution.
• Experience partnering closely with sales and customer success teams on enablement and deal support.
• Excellent writing, storytelling, and communication skills.
• Analytical mindset with the ability to turn insights into actionable strategies.
• Experience with identity resolution, MDM, or data quality solutions is a plus.
• Bachelor’s degree in marketing, communications, or a related field.
• Familiarity with product marketing frameworks (e.g., Pragmatic Institute) is a plus.

Benefits

• Health insurance
• Professional development opportunities
• Remote work options