Digital Marketing Executive

Role Overview

The Role

This is a hands-on role focused on delivering and optimising Filtronic’s digital marketing activity across web, CRM, and social channels.

You will play a key role in executing data-driven campaigns, managing marketing technology, and supporting account-based marketing (ABM) initiatives—working closely with Business Development and internal stakeholders to drive pipeline growth.

Key Responsibilities

CRM & Marketing Automation

• Manage and optimise our CRM (HubSpot) as a marketing automation platform
• Build and execute automated campaigns, nurture journeys, and lead scoring
• Ensure data accuracy, reporting integrity, and GDPR compliance
• Collaborate with Business Development to support lead management and pipeline visibility

Website & Digital Performance

• Manage website content, landing pages, and conversion optimisation
• Support ongoing website development to improve UX, SEO, and lead generation
• Analyse performance and drive continuous improvement through insight
• Work with internal teams and external agencies on enhancements

Social Media & Content

• Plan and deliver content across LinkedIn and key B2B channels
• Support brand awareness and thought leadership campaigns
• Manage content calendars and optimise performance across paid and organic activity

Account-Based Marketing (ABM)

• Support the development and execution of ABM campaigns
• Create targeted, multi-channel journeys across email, web, and social
• Track engagement and campaign effectiveness to support pipeline growth

Reporting & Insight

• Produce regular reports on campaign and channel performance
• Use data-driven insights to improve ROI and inform decision-making

Requirements

About You

You are a proactive and detail-oriented marketer with a passion for digital performance and continuous improvement.

You will bring:

• Experience in a B2B digital marketing role
• Strong knowledge of CRM and marketing automation (HubSpot preferred)
• Hands-on experience managing websites (WordPress) and digital campaigns
• Experience delivering social media activity in a B2B environment
• Strong analytical skills with the ability to turn insight into action

Desirable:

• Experience with account-based marketing (ABM)
• Knowledge of SEO, paid media, and conversion optimisation
• Experience working alongside Business Development teams

Tech Stack

• WordPress

Benefits

Please call our Talent Partner, Bruce Mair on 07483 917543 (anytime) if you would like to chat about this role or clarify the salary and benefits prior to investing your time applying.

Filtronic plc is an equal opportunities employer and is committed to building a diverse and inclusive workplace where everyone can thrive. We welcome applications from all qualified candidates regardless of age, gender, ethnicity, religion, sexual orientation, or disability status. If you require any adjustments or accommodations to support you during the interview process, please let us know and we will be happy to assist.