Own end-to-end omnichannel creative strategy across assigned brands, from strategic planning and briefing through execution, testing, and performance analysis.
Define evergreen creative systems and testing frameworks that drive sustained performance, not one-off wins.
Translate complex performance data into clear, executive-ready narratives that articulate creative impact, learnings, and forward-looking recommendations.
Act as the senior creative authority on assigned accounts, guiding strategy decisions and influencing client direction with confidence and clarity.
Lead, mentor, and develop a team of Creative Strategists, providing strategic direction, performance feedback, and career development coaching.
Set and uphold quality standards for creative strategy, testing rigor, and analytical depth across the team.
Review and elevate team outputs to ensure strategic alignment, consistency, and excellence across all accounts.
Architect and oversee creative testing roadmaps aligned to client goals, funnel stages, and media investment levels.
Lead deep-dive creative performance analysis using Motion and platform-level data to identify winning themes, hooks, formats, and messaging patterns.
Partner closely with Media, Creative Production, Growth, and Account teams to ensure creative strategy is fully integrated across omni-channel programs.

7+ years of experience leading digital creative strategy within performance marketing, with deep expertise in paid social.
Proven experience managing and developing high-performing team members in a creative or strategic function.
Strong background in Direct Response marketing and/or copywriting, with a clear understanding of performance drivers.
Demonstrated experience working across CPG and eCommerce brands.
Advanced analytical and strategic thinking skills, with the ability to turn data into clear, confident recommendations.
Hands-on experience using Motion for creative analysis and performance reporting.
Proficiency in Meta Ads Manager and TikTok Ads Manager; prior media buying experience is a plus.
Experience collaborating closely with media buyers, video editors, designers, and developers.
Exceptional communication skills and confidence presenting to senior client stakeholders.
Ability to give direct, constructive feedback and elevate the quality of work across a team.
Comfort operating in ambiguity, solving complex problems, and driving initiatives independently.
Highly organized, detail-oriented, and capable of managing multiple high-impact workstreams.
A collaborative, high-accountability leadership style with a passion for building scalable creative systems.

Competitive salary.
Comprehensive health, dental, and vision insurance.
Flexible work hours and remote work options.
Professional development and training opportunities.
Inclusive and supportive work environment that values creativity and innovation.
401k with match

Director of Performance Creative

Key skills