Support the execution and optimization of programmatic and retail media campaigns, including setup, trafficking, monitoring, and reporting across DSPs and retail media platforms.
Apply advanced targeting and bid optimization techniques to improve campaign performance.
Upload, QA, and manage creative assets, insertion orders, and dynamic creative implementation for timely launches.
Monitor campaigns daily, troubleshoot platform issues, and make data-driven adjustments to meet client KPIs.
Analyze campaign performance and prepare reporting and insights to support internal teams in client communications.
Ensure brand safety, viewability, and ad verification compliance across all channels.
Collaborate with internal teams to surface insights and optimization opportunities based on campaign performance.
Leverage AI tools and emerging platform features to improve campaign efficiency and outcomes.
Contribute to internal documentation, workflow improvements, and campaign execution best practices.
Stay up-to-date on industry trends, emerging technologies, and programmatic best practices.

Education: Bachelor’s degree in Marketing, Business, or a related field.
Experience: 2-4 years of experience in programmatic media, including hands-on DSP management.
Technical Proficiency: Strong understanding of programmatic metrics, audience segmentation, optimization strategies, and attribution modeling. Experience with DMPs and ad verification tools preferred.
Analytical Skills: Ability to interpret performance data, conduct A/B tests, and provide actionable insights to improve campaign performance.
Leadership: Strong ability to execute and optimize campaigns in collaboration with cross-functional teams.
Communication: Strong verbal and written communication skills, including presenting technical strategies and results to clients.
Creative Understanding: Ability to advise on creative assets and their impact on programmatic performance.
Team Collaboration: A collaborative mindset, engaging cross-functional teams to share findings and drive performance improvements.
Entrepreneurial Spirit: Resourceful, proactive, and motivated with a passion for innovation and continuous learning.

Competitive salary.
Comprehensive health, dental, and vision insurance.
Flexible work hours and remote work options.
Professional development and training opportunities.
Inclusive and supportive work environment that values creativity and innovation.
401k with match

Senior Analyst, Programmatic & Retail Media

Key skills