Own end-to-end strategy and execution for paid social campaigns across meta, tiktok, and other social platforms.
Develop and implement full-funnel media plans that drive brand awareness, acquisition, and retargeting performance for healthcare professionals.
Manage and optimize campaigns within platforms to drive strong ROAS and effectively scale media spend.
Collaborate with the creative marketing team to develop compelling ad assets and landing page experiences tailored to each channel and campaign.
Define and manage budgets across channels by continuously reviewing and adjusting media spend to achieve scale while aligning with performance targets.
Lead audience segmentation strategies to build and refine high-performing audience cohorts.
Stay ahead of industry trends, including data privacy changes, new ad formats, and media innovations, and apply learnings to enhance our media strategy.
Test new ad formats and audience types to uncover untapped growth opportunities, following a structured test-and-learn plan.
Collaborate cross-functionally with other channel managers, ecommerce, customer care, and business intelligence teams to share insights, align on messaging and ensure a seamless customer experience.
Contribute to Eko’s broader marketing strategy by sharing learnings and helping shape the future of full-funnel acquisition.

4+ years of experience managing meta and tiktok campaigns at a direct-to-consumer brand.
Proven success overseeing full-funnel media campaigns with at least $500K monthly spend across platforms.
Deep understanding of key performance metrics (e.g. ROAS, CPM, CPV, CTR, LTV, viewability) and media attribution approaches.
Strong analytical skills with the ability to translate data into actionable strategies, customer insights, and performance optimizations.
Experience working with creative and analytics teams to build high-performing creative and audience experiences.
Ability to manage multiple campaigns simultaneously in a fast-paced, performance-driven environment.
Experience marketing to digital health, medtech, or DTC audiences is a plus.
A creative and entrepreneurial mindset—comfortable testing new ideas quickly and scaling what works.
Excellent communication, collaboration, and project management skills.
Self-motivated with the ability to prioritize, meet deadlines, and manage changing priorities.

The opportunity to work on products that impact the health of millions of people.
Generous paid-time off
Stock incentive plans
Medical/Dental/Vision, Disability + Life Insurance
One Medical membership
Parental Leave
401k Matching
Wellness programs and perks (Headspace, Ginger, Aaptiv, Physera)
Learning and Development stipend

Paid Social Channel Marketing Manager

Key skills