Own Koinly’s content strategy end-to-end, set editorial standards, lead the content team, and ensure every piece drives clarity, trust, and measurable growth across all channels.
Define and execute Koinly’s editorial agenda: Translate business goals into a high-impact roadmap covering SEO, product-led content, and thought leadership.
Establish content pillars: Prioritize initiatives across the blog, website, YouTube, and social channels to ensure a balance of evergreen educational guides and high-conversion assets.
Collaborate cross-functionally with Product Marketing, Partnerships, and Customer Support to ensure a unified narrative across the entire user journey.
Act as Editor-in-Chief: Enforce a high bar for quality, setting the "Gold Standard" for crypto-tax content through rigorous editing and brand-voice alignment.
Partner with tax experts and accountants to ensure every piece of content is technically accurate, authoritative, and simplifies complex regulations.
Oversee the lifecycle of content from brief to publication, including the creation of industry reports, comparison pages, and data-backed case studies.

8+ years of experience in content strategy and editorial leadership, specifically within B2B or B2C SaaS (fintech experience is a significant advantage).
Editorial excellence: A portfolio that demonstrates "Gold Standard" quality: flawless C2/Native English, a sharp eye for tone of voice, and the ability to edit technical drafts into compelling stories.
SEO as a second language: Deep expertise in keyword research, intent mapping, and executing content strategies that move the needle on organic rankings and traffic.
Proven leadership: Experience managing and scaling a mix of in-house talent and freelance contributors. You know how to set SLAs, give constructive feedback, and build a high-performing culture.
Operational rigor: You don’t just "publish"; you build frameworks. You are comfortable designing workflows, content calendars, and distribution systems.
Data-informed mindset: You are comfortable with analytics tools and can translate raw performance data into a strategic "what’s next" for the roadmap.

Content Lead – Editor-in-Chief, Strategy

Key skills