Define and own Coolr’s influencer and creator vision, strategy and point of view as the agency scales.
Set the standard for how creators are used across campaigns, from one-off activations to long-term brand partnerships.
Provide senior strategic oversight across key accounts and campaigns, ensuring influencer work ladders up to brand, social and business objectives.
Partner closely with Strategy, Studios, Community and Client Services teams to ensure influencer thinking is fully integrated, not siloed.
Guide the development of platform-specific influencer strategies across all platforms.
Ensure best-in-class governance across influencer activity, including compliance, usage rights, disclosure and ethical standards.
Work with our Influencer Strategist to lead on measurement and effectiveness, evolving how we define and demonstrate the impact of influencer marketing for clients.
Develop scalable frameworks, principles and processes that enable consistency and quality without stifling creativity.
Act as a senior voice in new business, shaping influencer-led thinking in pitches and helping convert one-off executions into long-term programmes.
Lead, mentor and develop the influencer leadership team, empowering them to own delivery while you focus on direction, quality and growth.

Extensive experience leading influencer or creator marketing within an agency, platform or brand environment.
A strong strategic brain, with a clear POV on how influencer marketing should evolve in a social-first world.
Deep understanding of creator platforms, culture and talent ecosystems
especially TikTok, Instagram and YouTube.
Proven ability to set vision, build standards and raise the quality of work through others.
Commercially aware, with experience shaping growth, retainers and long-term creator partnerships.
Confident operating at senior client level, able to influence, challenge and inspire trust.
A collaborative leader who brings clarity, calm and ambition to fast-moving environments.
Curious, culturally fluent and motivated by building something category defining.

A benchmarked salary reflective of your experience and in line with our salary bandings.
Hybrid working. We work 3 days in the office and 2 from home
25 days annual leave
Two weeks work from anywhere
Birthday Day off – an extra day to celebrate your big day
Wellbeing Day off – another extra day with a £50 voucher to spend on anything you want to support your wellbeing!
Free breakfast, snacks and drinks in the office.
Private Healthcare cover, Cycle to work scheme, Tech scheme + more
Coolr weekly socials. We get together every week to connect as a team, we also have a Book Club, Social Club & more to come.
Dog friendly office

Director of Influencer

Key skills