Key skills
AICRMFigmaPhotoshop
About this role
Role Overview
- Plan, build, and optimise paid campaigns across Meta and Google
- Manage budgets, campaign structures, bidding strategies, and objectives
- Set up and manage tracking pixels, conversion events, and UTM parameters
- Create static ad creatives and develop briefs/hooks for video creative
- Write high-converting ad copy across multiple funnel stages
- Run structured A/B tests across creative, copy, audiences, and offers
- Analyse performance and provide clear, actionable insights
- Use AI tools to support ad creation, testing, and reporting workflows
- Continuously improve CPL, CPA, ROAS, and lead quality
- Collaborate with design, marketing, and funnel teams
- Stay current with platform updates, policies, and paid media best practices
Requirements
- Proven experience running and optimising Meta Ads and Google Ads
- Strong understanding of audience targeting and funnel strategy
- Strong copywriting skills for performance advertising
- Comfortable analysing data and turning insights into action
- Experience using design tools (Canva, Figma, Photoshop, or similar)
- Experience using AI tools within creative and performance workflows
- Detail-oriented, organised, and proactive
- Able to work independently with minimal supervision
- Preferred Experience: Experience with TikTok Ads, LinkedIn Ads, or YouTube Ads
- Familiarity with GoHighLevel, HubSpot, or similar CRM/automation tools
- Experience with GA4, conversion APIs, and advanced tracking setups
- Experience with AI-driven ad creation workflows
Benefits
- Competitive compensation benchmarked by location and experience
- Fully remote role with clear UK working-hour alignment
- Access to modern tools and AI-powered workflows